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4 Easy Tips to Develop Effective Sales and Marketing Messaging

Many companies struggle to figure out their brand’s message, whether an elevator pitch or detailed messaging that informs conversations and content.  This post is for small or fast-moving companies...

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5 Tips and Considerations If You Want to Pursue a Career in Marketing

No matter how smart, educated or worldly you are, chances are if you’ve never worked in marketing, there will be things you won’t know or understand. This is because marketing functions vary greatly...

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Advice on Virtual Outsourcing — For Both Clients and Freelancers

Want to hire a virtual freelancer or start your own freelancing career? According to Forbes, the size of the global online work industry is expected to grow to $5B by 2018 and it’s expected that more...

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How to Optimize Your Website FAQ Content to Get Calls-To-Action

For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers basic questions visitors have about their services.  Yes, the...

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A Brand Strategy Template for B2B Startups

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next...

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Why I Shy Away from the Term ‘Content Marketing’

I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless.  It’s a common term among...

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How to Structure Your B2B Marketing Department When Your Digital Budget...

When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire? Where will we find the right people?     Exactly. This article...

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Dear B2B Marketing Consultant – What Services Do You Offer?

As a B2B marketing consultant, I get asked a lot about what I do and don't do because the term “consultant” can mean many things.  I’m sure other consultants do too; everyone has different competencies...

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B2B Messaging Platform — Don’t Bother Cuz It’s Likely a Waste of Time

Do you know what a Messaging Platform (aka Messaging Framework) is? In this context a Messaging Platform is a guide to help people in a company or people working on content (whether spoken or written)...

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Marketing Messaging and Copy Are NOT The Same Thing...

(…And Why You Should Invest in Professional Copywriting)Do you ever say or hear people in your company say: “What’s our message?” or “What’s our story?”  Your Messaging Strategy sets the foundation for...

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